The obsession with huge in-car screens has to stop – nobody needs that much information when behind the wheel

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Anyone who has attended the Consumer Electronics Show (CES) over recent years will have spotted that major automotive players have been muscling in on consumer tech turf. Autonomous driving, AI-powered voice assistants and masses of high-definition touchscreen displays have been employed to snare column inches and take over TikTok feeds.

This year was no different, with BMW choosing the platform to introduce the latest generation of its iconic iDrive infotainment system that, unsurprisingly, now involves a frankly terrifying amount of screen real estate.



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