I created an AI-generated Manchester City jersey and now fans can do the same in a global contest – will Erling Haaland wear your design?

You May Be Interested In:Elon Musk says Grok 2 is going open source as he rolls out Grok 3 for Premium+ X subscribers only


It’s every soccer fan’s dream to play a part on the pitch, and thanks to a new collaboration between Puma and Manchester City, they finally can. A new competition lets fans of the Premier League champions use Puma’s AI Creator tool to design their very own soccer jersey, with one lucky winner’s creation set to be turned into the team’s 2026/27 third kit.

I was lucky enough to get some hands-on time with the software at Man City’s Etihad Stadium, and try my hand at becoming a sports fashion designer ahead of its launch today – and my experience has given me an insight into how AI can bring communities together to fuel creativity.

So what’s the competition?

(Image credit: Manchester City / Puma)

The Puma AI Creator is a first-of-its-kind kit-design platform that the sportswear brand has developed specially for the competition. The winning design will be worn by the team’s global stars like Erling Haaland, Kevin De Bruyne, Jack Grealish, and will even be sold to fans, a first for a professional soccer club, allowing fan input into one of the most important elements of any club’s season.

Man City goalkeepers Ederson and Stefan Ortega, and team-mate Rico Lewis got to try out the AI tool to create a one-of-a-kind goalkeeper kit that will be worn on the pitch later this season in the Premier League. The design they came up with takes inspiration from the pitch, with added elements from the goal’s netting. This kit, unlike the winning design from the competition, is not likely to be available for purchase.

Ederson with AI-generated Manchester City goalkeeper kit

(Image credit: Manchester City / Puma)

Speaking at the launch of the contest, Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group, explained that the collaboration was part of Man City’s efforts to engage with their millions of fans around the globe.

She said “Giving the best fan experience possible is at the heart of a lot of the things we do, and as you probably know, Manchester City embraces innovation and technology. We’re not afraid of trialing new ways to engage with fans because a lot of our fans are not in Manchester or even in the UK. 99% of our audiences are global, so finding new ways to engage those fans around the world is important.”

share Paylaş facebook pinterest whatsapp x print

Similar Content

Traveling abroad for the Christmas holidays? Here’s how a VPN can help
Traveling abroad for the Christmas holidays? Here’s how a VPN can help
Three Everton players applaud the crowd at the end of a Premier League game
Everton vs Tottenham live stream: how to watch Premier League, TV channels, broadcasters
Hands on: Synology Diskstation DS223 review
Hands on: Synology Diskstation DS223 review
A woman stands next to a cabinet with a child's school photograph pinned to it
Max’s first Get Millie Black trailer teases a missing persons case, major betrayals and a Game of Thrones star
RayBan Meta Smart Glasses
Mark Zuckerberg has convinced me we’re getting next-gen Ray-Ban smart glasses this year – here are 4 things I want to see from them
What the weak yen might mean for Switch 2 pricing
What the weak yen might mean for Switch 2 pricing
Global Gazette | © 2024 | News