How emotionally intelligent AI cranks up CX potential

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AI has moved mountains for enterprises in the last five years, breaking down large datasets into digestible insights that inform strategies and grow businesses. Now, the technology is undergoing a new and fascinating evolution: emotional intelligence.

With customer experience (CX) at the forefront of business minds, this advancement has sparked the attention of industry leaders, innovators and strategists alike. As the demand for lightning-fast, personalized experiences grows more prominent, a key question arises: can businesses rely on emotionally attuned AI to deliver?

Burley Kawasaki

Global VP of Product Marketing and Strategy at Creatio.

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