Broadcom is making some major changes to stop VMware exodus

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  • Broadcom gives 1,500 of its 2,000 biggest customers back to channel partners
  • The company hopes partners will be able to offer customers better deals
  • It’s all in an effort to stop losing VMware customers

According to new information revealed by Ars Technica, Broadcom has reversed its plans to take its 2,000 biggest customers directly, instead taking just 500 and leaving channel partners to pick up the rest.

It’s believed that Broadcom is branding the change as one that will drive additional value for money to customers through partner-driven deals, which it hopes will keep customers using its services rather than looking to migrate.

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