Black Friday has arrived early: LG’s B4 OLED TV drops to a jaw-dropping price of $699.99

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While November’s Black Friday deals event is still weeks away, I spotted an unbelievable deal on LG’s highly-rated B4 OLED TV. Best Buy has the 48-inch LG B4 OLED TV on sale for $699.99 (originally $1,499.99) – a massive 53% discount and a new record-low price.

The 48-inch model dropped to $749.99 during Best Buy’s rival Prime Day sale, and today’s deal beats that offer by $50. It’s an incredible price for a 2024 OLED display, and I can’t imagine you’ll find a better deal during the Black Friday shopping season.

• Shop more deals at Best Buy

The LG B4 is the latest entry-level display in LG’s OLED lineup, and it’s on track to be one of this year’s best TVs. The 2024 display packs LG’s latest Alpha 8 AI processor, which uses AI to detect what you’re watching to improve picture and sound quality. Thanks to its self-lit OLED pixels coupled with Dolby Vision and Dolby Atmos, you get a brilliant picture with bold colors and deep contrasts. You’re also getting excellent gaming features, including four HDMI 2.1 ports and a 120Hz refresh rate, plus webOS 24 for easy access to all your favorite streaming channels.

Black Friday came early: LG’s 48-inch B4 OLED TV

I’ve listed more of today’s best pre-Black Friday TV deals below, which include record-low prices on a range of 4K, QLED, and OLED displays.

More of today’s best TV deals

You can also see more of the best cheap TV deals and OLED TV deals happening right now.

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