Are Black Friday deals a scam? My honest take and what I’m buying as a shopping expert

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As a deals editor who’s covered Black Friday and other holiday sales for 8 years now, I often get asked around this time of year if Black Friday deals are a scam. My honest answer? No. Most deals are really good, depending on what products you’re buying and from what retailers.

I look through hundreds of Black Friday deals every year, and there’s never a shortage of offers on sale for record-low prices. People are weary of Black Friday deals because they think retailers raise the cost of an item and then lower it back down for Black Friday. Thanks to widely available price tracking tools, it’s harder for retailers to do this, which means most Black Friday deals are on sale for lowest-ever price.

Amazon, Best Buy, and Walmart consistently have the best Black Friday deals as they compete with each other with tempting prices. They also have the best product selections, making it easy to find a genuine deal on a kitchen appliance, TV, Apple device, vacuum, or laptop from brands like Samsung, Bissell, Apple, LG, Dyson, and Ninja.

So, how are this year’s Black Friday deals stacking up? While we’re still days away from Black Friday itself (November 29), I’ve been more impressed than ever with this year’s early offers. You can find iPads, robot vacuums, smartwatches, air fryers, and smart home devices on sale at prices that won’t budge for Black Friday. I’ve listed everything I’m buying or what I already own below, all of which are on sale at must-buy prices.

The best Black Friday deals worth buying so far

Today’s best Black Friday sales

  • Amazon: TVs, iPads & air fryers from $12.99
  • Apple: AirPods, iPads, watches from $89.99
  • Best Buy: $1,000 off TVs & laptops
  • B&H: $600 off Nikon, GoPro, Canon & Sony
  • Cheap TVs: deals from $69.99 at Best Buy
  • Christmas trees: from $54.99 at Amazon
  • Dell: Inspiron & XPS laptops from $279.99
  • Dreamcloud: mattresses from $349 + free shipping
  • Gift ideas: deals for the family from $9.99
  • Holiday: decor, lights, & PJs from $10.99
  • Home Depot: 40% off tools & appliances
  • Lowe’s: holiday decor & appliances from $17.31
  • Nectar: up to 50% off all mattresses
  • Nordstrom: 46% off boots, coats & jewelry
  • Purple: up to $1,000 off mattresses + base
  • Saatva: up to $600 off luxury mattresses
  • Samsung: $2,500+ off TVs, phones & appliances
  • Target: furniture, Christmas decor, tech & clothing
  • Tempur-Pedic: up to $500 off mattress sets
  • Walmart: cheap TVs, robot vacs & AirPods
  • Wayfair: 70% off furniture & decor
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