A pragmatic approach to generative AI

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Eighteen months into the generative AI boom, some may wonder if the shine is wearing off. In April, Axios called gen AI a “solution in search of a problem.” A month later, a Gartner survey across the U.S., U.K. and Germany found that about half of all respondents expressed difficulty assessing AI’s organizational value despite generative solutions being the No. 1 form of deployment. Meanwhile, Apple and Meta are reportedly withholding key AI features from Europe over compliance concerns.

Between the regulatory hangups and ROI questions, it’s tempting to wonder whether generative AI may turn out to be the tech industry’s latest bauble– more NFT than Netflix, if you will. But the problem isn’t the technology; it’s the mindset. What we need is an alternative approach.

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