Get it before it’s gone: LG’s B4 OLED drops to $599.99 in unbelievable Black Friday deal

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The best Black Friday TV deal is back. Best Buy dropped LG’s 48-inch B4 OLED TV to a stunning price of $599.99 earlier this week – an incredible deal. Unsurprisingly, it didn’t last long, but now it’s back at Best Buy’s Black Friday sale.

The 48-inch LG B4 OLED TV at $599.99 is not only a record-low price but also the cheapest OLED display you can buy. It’s an absolute steal for an OLED display from a reputable brand, and I expect it will sell out again.

• Shop Best Buy’s full Black Friday sale

The LG B4 is the latest entry-level display in LG’s OLED lineup, and it’s on track to be one of this year’s best TVs. The 2024 display packs LG’s latest Alpha 8 AI processor, which uses AI to detect what you’re watching to improve picture and sound quality. Thanks to its self-lit OLED pixels coupled with Dolby Vision and Dolby Atmos, you get a brilliant picture with bold colors and deep contrasts. You’re also getting excellent gaming features, including four HDMI 2.1 ports and a 120Hz refresh rate, plus webOS 24 for easy access to all your favorite streaming channels.

The best Black Friday OLED TV deal

While I can’t imagine Best Buy dropping the price any further, per its Black Friday price match policy, it will match it if the TV is discounted further. You can shop more of today’s best Black Friday TV deals below, which include more record-low prices on 4K, QLED, and OLED displays.

Shop more Black Friday TV deals

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